I’m a creative producer, director, and writer with over 15 years of experience across copywriting, creative leadership, production, and post. I’ve developed work across automotive, lifestyle, beauty, food, and pharma, with projects recognized by the Effies, Cannes Lions, and the Clios.

Alongside my commercial work, I wrote and creatively produced a Netflix spy thriller, write for film and television, contributed to various publications like Flaunt, and have directed short films screened at festivals including Cannes, MoMA New York, Rome, and SXSW.

As a generalist, I’m especially interested in media theory, emerging technology, and how AI is reshaping storytelling, creativity, and culture.

Admittedly, I’m not as brilliant as Marcel Proust (1871–1922), best known for In Search of Lost Time, but I am much more physically active and think one can tell a great story in 30 seconds just as well.